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Dulce Saldana

The Member of Editorial Advisory Board

The Journal of Contemporary Business and Professional Ethics (CBPE)




Dr Dulce Eloisa Saldaña is the research professor at Tecnologico de Monterrey, Mexico since 2007.
She is a member of the research group “Consumption Scene” at Universidad Pontificia Comillas, and a member of the research group “Consumer Behaviour Modelation” at Tecnologico de Monterrey.
Now her research is focusing on social responsibility and consumption in Mexico. She is working on sustainable consumption and social issues on economy and qualitative methodologies as ethnography and grounded theory. Her research has been published in journals as ICADE, Documentación Social, Investigación y Marketing and she have presented in Congresses as the Congreso de Investigación y Desarrollo, or the 3th. Congreso Internacional de Investigación Científica Multidisciplinar de la Rectoría Zona Norte both from Tecnológico de Monterrey, International Cases of Latin American 2011, International Congress of Industrial Processes at Universidad Tecnológica de Querétaro. In the middle of 2011 she has published the book “Family, culture and consumer decisions process. A contribution to Consumer Behaviour” with Académica Española editorial.
Dr Dulce Eloisa Saldaña is a member of the Sustainable Academy at Tecnológico de Monterrey.